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Forget Cold Brew, Hard Coffee Is Coming

If you need a buzz with your buzz, Pabst Blue Ribbon has come to the rescue, releasing a line of hard coffee.

Brand manager John Newhouse calls the caffeinated 5% ABV beverage, “an opportunity for us to pioneer a delicious and fun new drink, and give America something unique.” Right now the product is in test phases.

According to Thrillist, PBR is branching out, currently working on a whiskey, plus higher and non-alcoholic versions of their beer, in addition to this new foray.



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