An L.A. based ice cream truck driver is making viral headlines because of his take on social media influencers.

Rather than just give away cones to people with a ton of followers in exchange for the exposure of his business, Joe Nicci has decided to charge DOUBLE to anyone who asks for a freebie.

Nicci says that over the last few years, he has been bombarded with requests for free cones in exchange for the clout of having his product featured by social media influencers.

More about: