Last night Fox aired its rendition of the Broadway musical Rent and it may be their last.
The reason why is that the network sees a more lucrative deal could be made by creating their own musical using the music of an artist.
“By basing the live musical telecast on one composer, you could have one-stop shopping for rights,” says Vermont Law professor Oliver Goodenough. “you would also be building off a known property, which seems a successful strategy in today’s world.”
It’s also the belief that doing a musical based on hits from popular artists could attract more viewers and lead to even bigger opportunities.
What artist do you think has the music big enough to do a full musical? Would you watch a musical based off of an artist’s music? Did you watch Rent?