Get In The Romantic Spirit With The Classic Valentine’s Dish…Pink Mac & Cheese?

Kraft is taking a hard turn from their traditional “blue box” cheese and macaroni in favor for a seasonal Valentine-themed approach. It’s not concerning at all…right?

This Valentine’s Day, we’re giving 1,000 lucky lovebirds the chance to turn their mac and cheese into sweet, pink #CandyKraftMacAndCheese. To enter and see official rules, visit: https://t.co/4IVysaCuYy. NO PURCHASE NECESSARY. Ends 2/8/2021 pic.twitter.com/gOFvEr6D5Z

— Kraft Macaroni & Cheese (@kraftmacncheese) January 27, 2021